WDG Research is one of the UK’s leading independent full
service marketing research agencies. We have been delivering
qualitative and quantitative research solutions and strategic
thinking since 1991, underpinning everything we do with our
desire to bring clients closer to their customers.
Using a rigorous process of Investigation, Insight and
Interpretation, WDG Research delivers answers
with which to drive your business forward.
Our sectors of operation
We leverage our experience as ex-client researchers and industry veterans, as well as our knowledge and commercial empathy, so that we don’t just work for our clients, we work with them to create successful and enduring brands.
Thought Leadership Blog
Marketers enough with the buzzwords, the fundamental processes don’t change(Uncategorized) No CommentsGreat leading article in an earlier edition of Marketing Week this month reminding us to not get too carried away with the [...] > Read Full Article
Are you serious about your CX strategy?(Brand Health, Business Leadership, Customer Experience Excellence, Customer Relationship Marketing, Customer Satisfaction, Market Research) No CommentsIt has been over a decade since the penny dropped in B2C marketing departments across the globe: the internet and social [...] > Read Full Article
Big up your customer contact charm offensive(Brand Marketing, Customer Experience Excellence, Customer Relationship Marketing, Customer Satisfaction, Market Research, Social Media, Uncategorized) No CommentsCustomer Experience is something I expect we all know a fair bit about. We are all customers and at the user end of [...] > Read Full Article