WDG Research is one of the UK’s leading independent full
service marketing research agencies. We have been delivering
qualitative and quantitative research solutions and strategic
thinking since 1991, underpinning everything we do with our
desire to bring clients closer to their customers.
Using a rigorous process of Investigation, Insight and
Interpretation, WDG Research delivers answers
with which to drive your business forward.
Our sectors of operation
We leverage our experience as ex-client researchers and industry veterans, as well as our knowledge and commercial empathy, so that we don’t just work for our clients, we work with them to create successful and enduring brands.
Thought Leadership Blog
Closing the Gap that Lies Between You and Your Customers(Big Data, Brand Health, Brand Marketing, Corporate Communications, Customer Relationship Marketing, General Stuff, Market Research, Market Research Society Codes of Conduct, Online Communities, online marketing, Social Responsibility) No CommentsWouldn’t it be great if consumers queued up to be your customers, rather like the queues outside Apple Stores? You [...] > Read Full Article
Giving students practical experience in the workplace before they leave education has to be a good thing, yes?(Uncategorized) No CommentsLast summer we were pleased to take on a work experience student from a local grammar school. The placement only lasted a [...] > Read Full Article
Marketers enough with the buzzwords, the fundamental processes don’t change(Uncategorized) No CommentsGreat leading article in an earlier edition of Marketing Week this month reminding us to not get too carried away with the [...] > Read Full Article