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Thought Leadership

Thought Leadership

Danish scientists investigate the benefits of using mushrooms in our laundry to fight climate change

POSTED ON February 20th  - POSTED IN Uncategorized
This is such an interesting article. While many of us are recycling our daily domestic wastage, we are still adding to climate change by the washing detergents that we use. Scientists at Danish biotech company Novozymes are investigating enzymes in mushrooms that could revolutionise and reduce our laundry and dishwashing environmental impact. [...]

Closing the Gap that Lies Between You and Your Customers

Wouldn’t it be great if consumers queued up to be your customers, rather like the queues outside Apple Stores? You would have customers in the palm of your hand, clamouring to know what you were going to do next to make their lives that little bit easier and happier. This is not beyond most companies’ […]

Giving students practical experience in the workplace before they leave education has to be a good thing, yes?

POSTED ON August 30th  - POSTED IN Uncategorized
Last summer we were pleased to take on a work experience student from a local grammar school. The placement only lasted a week but it was as positive an experience for us as it was for the student (see July 2015′s post: “Experience a work experience student in the workplace”). While Yasmin gained insights in […]

Are you serious about your CX strategy?

It has been over a decade since the penny dropped in B2C marketing departments across the globe:  the internet and social media has made consumers more powerful  so it is more effective to treat them as individuals rather than customers as a whole. This same message has got through to B2B businesses, albeit somewhat later. […]

Big up your customer contact charm offensive

  Customer Experience is something I expect we all know a fair bit about. We are all customers and at the user end of hundreds of products and services daily, the experience of which is mostly subliminal until something exceptional happens. At this point we are propelled towards delight in one direction (tweet, tweet, fb, […]
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