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Thought Leadership

Thought Leadership

Big Data: do you control it or does it control you?

The last few years of marketing press has been about Big Data, it’s impact and effect of every one of us. We are surrounded by data noise but we continue to feed the data baby with social media, instant messaging, purchase transactions, GPS signals, mobile phone usage etc. It is insatiable. Famously, IBM recently stated […]

Finally a move to tackle ‘sugging’ and ‘frugging’

POSTED ON July 16th  - POSTED IN Uncategorized
In this week’s it was reported that the Market Research Society – which governs the research industry with extensive and rigid Code of Conduct – is tackling the nuisance callers who sell and fundraise under the guise of research, known as ‘suggers’ and ‘fruggers’. This insidious activity has long been the bane of the market […]

Why are Companies Loving Their Private Online Communities?

Corporate and brand image is indivisible in today’s global social streaming online culture. It is not enough to listen in on conversations, marketing needs to be at the heart of it all, steering consumers’ views in positive directions and using a tone of voice across all media that is compelling.  Private Online Communities have become […]

Corporate Communications taking greater control of Marketing

Social media’s mega flow into all aspects of business and personal interaction is having a significant impact on corporate communications. A report conducted by executive search company Spencer Stuart and pr firm Weber Shandwick, and neatly summarised in Warc News suggests that CCOs are placing greater emphasis on content publishing and are taking more responsibility […]

Does Supply Chain Experience Impact Customer Experience?

I was passed an interesting report to read on Customer Experience and it created more questions for me than it could answer, which is no reflection on the report itself – it is worth a read. It is the Customer Experience Index 2014 by Forrester Research in USA which benchmarks the customer experience for 175 US […]

Digital Natives: voices that demand to be heard

Wouldn’t it be great to really understand the needs and desires of a whole generation….in detail?? Over the last sixty years generations have been defined by the generational  influences of their parents and political, economic and technical developments of their times. Research has further defined specific groups in the population to help marketing, politicians and […]
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