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Thought Leadership

Thought Leadership

Does Supply Chain Experience Impact Customer Experience?

I was passed an interesting report to read on Customer Experience and it created more questions for me than it could answer, which is no reflection on the report itself – it is worth a read. It is the Customer Experience Index 2014 by Forrester Research in USA which benchmarks the customer experience for 175 US […]

Digital Natives: voices that demand to be heard

Wouldn’t it be great to really understand the needs and desires of a whole generation….in detail?? Over the last sixty years generations have been defined by the generational  influences of their parents and political, economic and technical developments of their times. Research has further defined specific groups in the population to help marketing, politicians and […]

The perfect modern marriage of Marketing and Insight

To drag out an old cliche, everyone’s a critic now. Cliche’d or not it has never been more apt in an era of social media where customers are increasingly airing their opinions and companies are struggling to respond fast enough. Sometimes the opinions are positive, constructive, and affirming, but some are negative and occasionally damaging […]

Falling in and out of love with your clients

I am sure you have been there: one minute your relationship works, you are both happy and you have invested a lot of time in each other; the next minute it all goes eerily quiet, he doesn’t call or answer your emails and you begin to realise that it may be all over. Then you […]

Risks with Research

Talking Marketing Research here. There are plenty of risks taken, shelved and avoided in business; that’s what makes it exciting. In marketing research the plan is to lessen the risk with clever insights using carefully considered research design. When I was a junior client researcher I attended numerous training courses and workshops aimed at increasing […]

Have clients become more risk averse?

An interesting article in Campaign asking is risk taking in marketing dead and gone. More clients are playing safe with their brands which can in part be blamed on the recession but also the influence of social media in shaping brand perceptions.  If marketers are using brand-focused communities to co-create ideas then the element of […]
 
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