Advertising/Promotion and Multi Media Development and Tracking
WDG Research wants to bring you closer to your customers wherever in the world they may be. Building leading brands and having a global multi media communications strategy are key marketing components for many of our clients.
Advertising is one of the most expensive functions of marketing – a huge investment to risk. For more than 25 years WDG Research has helped clients achieve a positive return on that investment with campaigns that communicate the right message across each medium to the right people at just the right time.
We work with clients and agencies evaluating their campaigns using a combination of qualitative and quantitative research from the earliest stages of creative strategy and development to concept testing and pre- and post-campaign tracking. Multi-media campaigns work on a subliminal as well as conscious level, with TV setting the theme of the campaign in the viewer’s mind and all other media serving to reinforce this message. It would be complacent for us to assume that all multi media campaigns work the same way, so WDG uses its extensive research tool bag to explore the contribution each element offers to the campaign.
As Aristotle said “the whole is greater than the sum of its parts”.