Advertising/Promotion Development and Tracking
WDG Research wants to bring you closer to your customers wherever in the world they may be. Building leading brands and having a global communications strategy are key marketing components for many of our clients.
Advertising is one of the most expensive functions of marketing – a huge investment to risk. For more than 20 years WDG Research has helped clients achieve a positive return on that investment with campaigns that communicate the right message across each medium to the right people at just the right time.
We work with clients and agencies on advertising and promotion campaign evaluation using a combination of qualitative and quantitative research from the earliest stages of creative strategy and development to concept testing and pre- and post-campaign tracking. Using mobile research, we can measure ‘in the moment’ reactions, social media feeds and track location-specific advertising.