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WDG - Bringing clients closer to their customers

Citroen looks forward to great sales

cheering crowd at concert

Citroen appointed WDG Research to provide in-depth feedback on its sales process and direction in how it can improve conversion from process to purchase.

Using the client’s own database, a series of probing telephone (CATI) interviews explored a range of issues influencing customers’ decisions and actions that ultimately affect sales and attitudes to dealer service. The individual stories were analysed qualitatively to understand the journeys taken and where the pitfalls were occurring.

This insight has allowed the client to review the pre- and post-sales process, brief the required improvements to the relevant teams and enjoy an improved conversion rate.

 
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