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V Energy excites festival goers

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V Energy drink launched a promotional programme at London’s train stations and UK festivals in summer 2011 to increase brand awareness and usage among target groups.

WDG Research used a multi-stage approach that paired insights from earlier qualitative research alongside quantitative pre- and post-promotion tracking to measure success in developing the brand image, purchase propensity and customer profiling.

The client saw instantaneous results to the sampling programme, and post-evaluation with second-tier interviews provided insights on purchasing habits within this sector. A satisfying outcome.

 
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