Our People | WDG
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WDG - Bringing clients closer to their customers

Our People

Our People

We are an enthusiastic team of ex-client researchers, marketing experts, analysts, field controllers and admin who share a love for research, a deep interest in people and an enthusiasm for business.

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Neil Grantham – Founder and Managing Director

Neil started his career in brand planning and product development at Allied Breweries and Quaker Oats. Following 7 years as a client, he joined leading qualitative agency Winstanley Douglas Ltd where he became a director and ultimately a partner, adding quantitative disciplines to the business.

In the two decades since WDG evolved Neil has worked across a broad range of B2C and B2B sectors in the UK and globe-wide. He is a hands-on master of his agency and enjoys taking on new business challenges.

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Margot Grantham – Partner and Business Development Director

Margot embarked on a research and marketing career clientside working for companies such as Quaker, United Biscuits, Terry’s of York and Rothmans before joining WDG in 1996. Margot applies the same principle with clients as she did as a client herself: to clearly identify the benefit and use of research outcomes before embarking on a research programme. This approach treats marketing research as a valuable tool, an important input to developing commercial strategy.

During a recent career break, Margot turned her hand to supporting SMEs in Scotland, providing mentoring, networking and training. She is also passionate about developing the business potential in young people and has worked with Buckinghamshire Education Business Partnership.


Louise Dale – Senior Researcher & Project Manager

Louise started in marketing in the financial services sector where she worked for several years before joining WDG and exercising her analytical and project management skills.

She enjoys the rich variety of clients and projects, and being a detail-orientated researcher, Louise always presents findings that are rich in content, strong in recommendations and consider the bigger picture for WDG clients. 


Quantitative research, project management, brand strategy.

Our office-based team are committed to delivering research on time and to budget. Individual members of the team plan and control fieldwork, conduct mystery shopping, liaise with partners and clients in the UK and abroad, and ensure the process runs smoothly.

We are partnered with a number of professional researchers, market insight technologists, branding experts and marketing specialists in the UK and Europe.

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